Highlight Product Imagery and instantly impact online sales.
OOAK set of two
As the volume of online shopping increases - so does the need to stand out. I think good photographs can be the key and fastest way to unlocking sales when you are an independent creator - people need to be able to see that you have a super-duper product. I wanted to share some tips that I have learned along the way, which has helped with the success I have had selling online so far, and in spreading interest in my work through Etsy blog and craft/ lifestyle blogs, retailers and editorial prospectors (and a few immitators too!)
I hope you will find these points useful in applying it to your online product photography.
NB
This is not a technical guide - I am a self-taught photographer with an artists eye and swear-by only using natural lighting along with a digital SLR camera. It is more about describing and engaging through image - "a picture is worth a thousand words" as the adage goes. Please feel free to leave your comments and any links to useful sites you have found. Here is my product photography in 5 shots.
Shot 1 - Love every stitch and knot
Also called the macro - extreme close up shots need decent bright sunlight and a steady or fast hand. Nobody knows your product and what goes into making it better than you do, so show off the details. As a buyer, I love a well angled close up shot.
You can always see the love through an image and I am obsessed with our pillows. I started out taking about 500+ shots for every cushion and sifting through and fine tuning the editing would take ages. Thankfully, now I have this down with a 5 shot method.
Shot 2 - Signature shots
This may sound abit David Bailey, but it just means play and develop a style - this becomes recognised as part of your USP (Unique Selling Point) and buyer experience. It simplifies the process too by giving you defined shots you must take, but also means that you fine tune getting those shots right in as few a snaps as possible. The simplest thing can be the most perfect thing, if it is executed well. The photo at the very top of this post, was a seminal moment (hold off on the Stendhal syndrome) I mean it sincerely - it made me realise the power of capturing desirability for a simple thing as a pillow - at the same time as making me think how crisp and sharp that cotton corner looks.
Shot 3 - Be Brave with an idea
Every editorial is based on an idea and the Nomad Trio was what came out of marrying an aesthetic idea with my pillows for a photo. Whether Man Ray monochromatic or David LaChapelle pop-kitsch, or Avedon monumental - it says something about your vision. I find light play or shadow casting an inexpensive, creative and atmospheric technique of drawing in the viewer, even though shadows are usually frowned on in product photography.
These photos married the idea of the Moroccan slipper with our little Boho bags - here, finding the right angles to shoot from were key, these were picked up by
Living Etc India.
Shot 3 - Don't be Etsy front page obsessed
A common how-to I see is "Etsy friendly photography".
Better to take photos that you think best show off your product and the rest will follow - so Confucius say. And the above image of our bright and bold pillows (not exactly Etsy FP) was what got me found by a lovely Etsy blogger who featured us as part of her home decor post on Etsy, which drove lots of relevant traffic to us. I'm not saying it wouldn't still be nice one day to be on the front page as we go our merry way.....
.(update - I made the Front page just before Christmas and sold out of the Teal Peacock pillow which was featured).
Shots 4 & 5 - Full Frontal
Not as rude as it suggests - it simply means a crisp clear shot of the front (and back if this is relevant). Or for us, sometimes this would be a zip shot - how tantalising : )
Mostly relax, have fun and play! And thanks for reading! For photography service ideal for the on-line environment, please contact standoutimages@gmail.com
NB This "guide writing" job is much harder than it looks, kudos to those who do it well. I am off to have a cuppa and read this: Groupon Therapy
And Not all prodcut shoots have to be boring
: http://vimeo.com/reebok shoot
